If you were to ask who is drinking a coffee one meter away from you, what a marketing director has in common with the discipline of athletics, there could be two plausible reactions. The first, he would scrutinize you with curiosity thinking he did not understand the question; the second, he would think that marathon you are a madman and / or a time waster.
Yet there is a common thread that finds its starting point in athletics to be summarized in the figure of a triumphant marketing director. In particular, there are three lessons that a marketing manager should treasure, coming from three different disciplines of athletics: the relay , the high jump and the marathon.